February 21, 2019
Shopping is often described as a two-step process. First is the “deliberation or evaluation phase,” which is when you decide whether or not you want to purchase something. During this phase you browse items for purchase, create a list of what you want, and ultimately you weigh the pros and cons of the item in question.
The second phase, is the “buying phase,” which is when you actually make the purchase. During this phase a shopper experiences the “high or thrill” of suddenly owning something they wanted. Unlike the first phase, which can take a while, this phase is short lived. And if you’re a shopaholic, then you’re quite familiar with the urge to continue to “buy, buy, buy” because you are consciously (or subconsciously) seeking another “high or thrill” from your purchase.
Unfortunately, seeking a shopping high is not the only thing that a shopaholic (or anyone who is shopping) has to worry about, there’s something else too—The Shopping Momentum Effect.
What is The Shopping Momentum Effect?