marketing

The Shopping Momentum Effect

February 21, 2019

Newton's cradle.jpeg

Newton’s cradle uses swinging spears to demonstrate conservation of momentum.

Shopping is often described as a two-step process. First is the “deliberation or evaluation phase,” which is when you decide whether or not you want to purchase something. During this phase you browse items for purchase, create a list of what you want, and ultimately you weigh the pros and cons of the item in question.

The second phase, is the “buying phase,” which is when you actually make the purchase. During this phase a shopper experiences the “high or thrill” of suddenly owning something they wanted. Unlike the first phase, which can take a while, this phase is short lived. And if you’re a shopaholic, then you’re quite familiar with the urge to continue to “buy, buy, buy” because you are consciously (or subconsciously) seeking another “high or thrill” from your purchase.

Unfortunately, seeking a shopping high is not the only thing that a shopaholic (or anyone who is shopping) has to worry about, there’s something else too—The Shopping Momentum Effect.

What is The Shopping Momentum Effect?

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Merry Shop-mas Or Merry Christ-mas?

December 21, 2018

“Unique gift ideas.”

“Personalized gift ideas.”

“Thoughtful gift ideas.”

With Christmas only a few days away, both stores and bloggers are pushing their last minute gift ideas with a feverish passion.

In turn, the pressure to buy the perfect gift can send one’s stress levels skyrocketing to the top.

Especially if you’re a last minute shopper.

The tradition of giving gifts at Christmas is an old one. Depending on whom you ask, you may hear that is first began with pagan rituals held during the winter, or during the winter solstice in ancient Rome, or from the the Christianity custom associated with the day of Jesus’s birth.

Regardless of why you exchange gifts during the holiday season, it’s important to remember one thing above all else.

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Stop Impulse Shopping Fast — 4 Questions To Ask Yourself, Before You Buy

October 25, 2018

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Making unplanned purchases—impulse shopping—is one of the areas that a shopaholic struggles to contain every single day. It’s also the apple in the eye of business owners and marketers.

Impulse buying is an important sales driver of businesses and they spend a lot of time and money to make sure consumers that enter their brick and mortar stores, or online websites, do exactly that. Free shipping, sales and promotions, well designed websites, and mobile optimization are all methods employed to encourage consumers to buy something.

With so many methods carefully crafted to get you to buy, buy, buy, how do you stop yourself from making an impulse purchase when you are in the heat of the moment?

Here are 4 questions to ask yourself:

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Shopping Brake Is In The News!

December 22, 2017

I can’t think of a better Christmas Gift than to see Shopping Brake in the news! The book Shopping Brake: Proven tips to stop shopping wrong, and start shopping right for a wardrobe you love was featured in the Community Magazine December 2017 Colts Neck / Holmdel / Lincroft Edition!

It’s the perfect gift, to discover that my book is helping people to conquer their shopping addiction, one book at a time.

Read the full article below!

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5 Tips To Help Shopaholics Survive Shopping For The Holiday’s

December 4, 2017

Gift box

It’s time to go shopping for the holiday’s!

Sales, targeted marketing, and “special offers.” The passing of Black Friday begins the official start of the holiday shopping season. From now until Christmas, and truthfully even a bit after Christmas, the stores will be filled with sales, “special offers,” and targeted marketing, all with one goal in mind, to get you to buy. After all, one of the traditions of the holiday’s is exchanging presents!

For most people, the gift they decide to give to others is something that they have bought, not something that they have made. Clothes, beauty products, electronics, jewelry, when you’re surrounded by one “good deal” after another, and even non-shopaholic’s are shopping more than usual, it can be very difficult to reign in the shopping beast.

Here are a few tips to help you stay on track while shopping during the holiday’s:

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Black Friday Shopping Tips

November 24, 2017

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Black Friday is one of the biggest shopping days of the year.

For many people shopping on Black Friday has become a once a year event. It’s a time to snag some great deals, while spending time with a close friend or family member. With so many deals, and so little time, it can get easy to become overwhelmed, or simply miss out on something special.

To get the most out of your shopping time, here are 5 tips.

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Enter To Win A Free Copy of Shopping Brake — The Book

November 9, 2017

I’m excited to announce that you can enter to win a free paperback copy of my book, Shopping Brake: Proven tips to stop shopping wrong, and start shopping right for a wardrobe you love.  To enter simply click on the Goodreads Book Giveaway below, and good luck!

Goodreads Book Giveaway

Shopping Brake by Lisa Deerwood

Shopping Brake

by Lisa Deerwood

Giveaway ends November 27, 2017.

See the giveaway details
at Goodreads.

Enter Giveaway

 

How To Be A Style Rebel In The Fall

October 26, 2017

white for fall

White looks as lovely in the fall as it does at any other time of year.

A style rebel is someone who forgoes the rules and wears what they want to wear, when they want to wear it.  To the style rebel, rules were meant to be broken.  Here are a few ways to freshen up your fall style, while also being a fashion rebel.

Wear White After Labor Day

Packing your white clothes after Labor Day was society’s way of enforcing an invisible battle between rich and poor.  Wealthy women from days long past put their white clothes away to signify status over others.  A wealthy woman had no need to wear her white’s after Labor Day, she has more than enough other clothes to wear instead.

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Diversity In Fashion Will Take Time

October 23, 2017

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Diversity makes fashion interesting, and fun!

Women (and men) come in lots of ages, shapes, sizes, and ethnic backgrounds, and can be found sporting a wide variety of fashion styles. Sure, I like to see someone with a body type like mine, at an age similar to my own, sporting clothes in styles that I favor, because it gives me outfit ideas for myself. But I also enjoy perusing body types that look nothing like mine, and personal styles completely different from my own too. Sometimes I’ll come across something new that I want to try for myself, other times I’m just enjoying the differences among people. To me, diversity and variety is what makes the world (and fashion) interesting.

Apparently I’m not alone. These articles highlight that diversity in fashion is growing, which is great news:

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5 Budget Friendly Style Tips For Women

September 7, 2017

Have you ever followed a fashion blogger or celebrity and felt jealous of their every move? Impeccable outfits, amazing shoes, gorgeous handbags, flawless make-up, perfect hair, a peek into a glam lifestyle can make any women green with envy. The dirty truth behind celebrities and Instagram’s top fashion bloggers is that they often have partnerships with luxury designers, so they either don’t pay for the stuff they wear or they buy it at a considerable discount. They also have a glam squad (hair, make-up, etc.) to help them get ready for events and professional appearances.

Does this mean that if you don’t have the budget or the professionals to help you get ready on a daily basis that you’re doomed to having no personal style? Absolutely not! Personal style is not about how much money you spend, it’s about what you do with your money.

Here are 5 tips on how to look fashionable when your budget doesn’t include buying out the designer’s collections or having a team of professionals to help you get ready.

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