marketing

Shopping Brake — The Book Is Now Available As A Paperback

August 18, 2017

Shopping Brake Book

Now available as a paperback!

Today I’m excited to announce that the book Shopping Brake: Proven tips to stop shopping wrong, and start shopping right for a wardrobe you love is now available as a paperback!

If you have ever done any of the following:

  • Stood in front of your closet and said “I have nothing to wear”
  • Bought something and then tried to hide it because you felt guilty
  • Found clothes in your closet with the tags still on
  • Looked for tips on editing and organizing your closet
  • Struggled to figure out what your personal style is
  • Become bored with your current wardrobe

This book is for you!

Filled with shopping tips, closet organization advice, and insights into the mindset of a shopaholic, Shopping Brake: Proven tips to stop shopping wrong, and start shopping right for a wardrobe you love will provide you with the tools that you need to own a wardrobe that you love.

Check out the Kindle version to read the entire introduction, as well as preview a few additional random pages.  Or grab a print version from any of the following retailers: Amazon | Barnes & Noble | Createspace

Thank you for supporting the Shopping Brake Family!

Now Available For Your Kindle — Shopping Brake — The Book

July 28, 2017

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Shopping Brake — The Book now available on Kindle!

I’m excited to announce a new addition to the Shopping Brake Family today!

The book Shopping Brake: Proven tips to stop shopping wrong, and start shopping right for a wardrobe you love is now available for your Kindle.  This is a self-help book for 2 types of people: those trying to overcome a shopping addiction and those who wish to improve their wardrobe.  In this comprehensive how-to guide I provide real-world advice about everything related to overshopping and managing a wardrobe, including:

Keep on reading

2017 Summer Capsule Wardrobe

July 13, 2017

2017 summer capsule wardrobe (3)

In my last post I began my Summer Capsule Wardrobe Check-In and discussed what was and wasn’t working over the past month.  As long-time readers of Shopping Brake already know, I’m a big fan of crunching numbers and analyzing everything.  Today I’m going to review exactly what’s inside my 2017 Summer Capsule Wardrobe as well as what the total cost of this wardrobe is.

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Big Sign, Little Saved

May 15, 2017

shopping trigger

That orange sign is a lot bigger than the white one.

I was in the store the other day when I stumbled upon this display.  The orange sign immediately caught my eye, especially the price listed on it—$1.00!  At first, I stopped in my tracks.  After all I can’t recall the last time I was in a store (that wasn’t a dollar store) and saw something advertised for $1.00.  My old shopaholic tendencies immediately resurfaced and I began to reach towards the display, eager to grab at least 1 or 2 of the Lip Smackers that were on sale.

Then I looked at the orange sign again, and my hand paused in mid-air.

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Different Day, Same Sale, Or Almost

November 17, 2016

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How long has this dress really been on sale?

It’s the middle of November and the holiday shopping season is approaching fast.  This is the time of year when retailers step up their promotion game and I won’t be able to go anywhere or watch anything without seeing an ad for a sale.

But are these sales really as “new” as they sound?

Not always.  This pink A-line dress is listed on the retailer’s website as a “new markdown” item.  But when you shop as much as me, you learn all of the strategies that retailers use to get customers to buy.

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It’s (Sort Of) On Sale

September 5, 2016

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It’s on sale….maybe…

I noticed this sign at a retailer over the weekend and shook my head.  At first glance, it sounded like everything was on sale for 40% off.  When you re-read the sign, you realize that it stated “almost everything”, which means that most items, but not all, will be on sale.  Ok no biggie right?  I’ll just look for the sale items, which should be the majority of those pieces in the store.

But…

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The Cost Of Free

April 4, 2016

Making the offer of getting something for “free” is a retailer’s way to lure a shopper to make a purchase, provide their personal information, or sometimes even both.  This is a common strategy that retailers use, especially with cosmetic products.

During a recent shopping trip I found myself at the make-up counter faced with this prospect.  I was in the store on a Thursday night and everywhere I looked were signs for a “free gift with purchase of X dollars.”  And if I spent even more, the items and value of the free gift increased.

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Don’t Ask, Just Give

February 7, 2016

I was out in the stores shopping recently.  At the check-out counter the cashier points to the credit card pad and said, “Just hit OK so that I can complete your transaction.”  Luckily I glanced at the screen and noticed that the “OK” option was for me to give out my personal email address to sign up for coupons and special discount offers.  I looked at the worker and said, “No, I don’t want to do that.”  She looked surprised, then fumbled around and hit a few keys to complete the transaction.

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