January 16, 2020
With a new year comes new trends with retail and ecommerce. The emergence of instant gratification and the desire for a shopping experience is changing the way consumers make purchases and in turn changing the face of retail. Below are innovative retail trends that you will see in 2020.
More Buy-Online-Pick-Up-In-Store Locations
To stay alive in a changing marketplace, traditional brick and mortar retailers are moving more and more to including pick-up in store locations for their online shoppers. This type of offering is the direct result of a merging between physical and digital retail realms.
Having something that no one else has, is the ultimate sign of luxury. Wearing something customized let’s you stand out in a sea of duplicates. Retailers are answering this call by offering more customization options. Personalized embroidery on jeans and jackets, designing your own sneakers, customization let’s you purchase a product tailored to your specific needs and style.
Same Day Delivery
When it comes to online shopping, customer’s expectations for shipping times have gotten faster. A report by PwC states that 88% of consumers are willing to pay for same day delivery, or faster. The need for speed is quickly making two-day delivery a thing of the past as shoppers demand instant gratification. Thankfully, recent advances in technology to drones and robot delivery services have answered the call to get your goods faster than ever before, including the same day.
Temporary retail is expected to generate $80 billion in revenue on an annual basis. From Amazon, to luxury brands, pop-up stores are impeccably designed, curated shopping experiences that focus heavily on customer engagement. Pop-up stores take advantage of interacting with customers face-to-face, collecting shopper data, and generating social buzz, without the high expense to the retailer of a permanent location.
Ecommerce and social media have become intertwined. Shoppable posts and stories through Instagram and Pinterest, and advertising on Facebook, have taken off. Retailers often partner with key social media influencers to promote their products, and it is working. Consumers are heavily influenced by what they see on social media and being able to buy directly brings an instant level of convenience to the shopping experience. Even Google is getting on-board with shoppable ads and campaigns.
For a retailer, one of the most important pieces of information you can give them today is your email address. Emails allow retailers to create an instant touchpoint with their customer, as often as they want. It’s not uncommon for retailers to send emails weekly, or even daily, to their prospective customers. Now, retailers are fine tuning their email marketing campaigns with personalization. Greeting by first name, including recent purchases, and reminders of items you’ve viewed on their website, are all ways to engage in a new way with customers on a more personal level.