July 30, 2015
Walking around the brick and mortar store while shopping my favorite sale, I noticed a variety of subtle (or not so subtle) reminders to shop, shop, shop. The store was decked out in signs, both big and small, every where I turned. But it wasn’t just the sheer number of reminders that caught my eye, but the wording themselves.
“The more I find, the better I feel”
Well, isn’t that a nice way to justify to shop for more, and that it’s ok. Here are a few more.
Or this one.
“The style you want, the stuff you need”
If I don’t get more stuff, I may end up with a dated look, gasp!
How about this one.
“Find the you-ness in all the newness”
I can’t be myself, unless I have new stuff.
This was my favorite of the group.
“In the end I’ll only regret the things I didn’t buy”
This one really justify that it is ok to shop for stuff, doesn’t it.
Of course I do understand that a store has to market to customers, and advertising their sale in the store is one way to do so. But it got me wondering, if I had been shopping this sale a couple of years ago would the signs have subconsciously gotten me to shop for more? Hmm.
Would these signs trigger you to shop?