(My apologies for the unexpected absence. I hope to be back to a regular posting schedule for Shopping Brake. Thanks for your patience!)
July 16, 2015
It’s mid July, which means only one thing, My Favorite Sale is back. Over the years they way I’ve shopped the Nordstrom Anniversary sale changed. And this year, it’s changing again! Unfortunately, a lack of free time means I will not be able to visit the store in person AT ALL during the two weeks of the sale. I also haven’t shopped in a couple of months now, so my shopping beast is really ready to cut loose.
But one thing will help me this year, Nordstrom allowed early access without a store card. While I am not able to make any purchases until the sale is public (I’m not a card holder), I have been able to peruse the items that will be on sale and add them to my wish list (shopping cart). And I’m using this feature to my advantage.
Here’s my action plan:
- What do I like?
- Step away for a day.
- What are my wardrobe holes?
- How will I wear this item with the pieces I already own?
- How will I wear this item with the pieces in my shopping cart?
1. What do I like?
Add everything that catches my eye to my wish list. As a first pass I added everything that I liked, pure impulse pre-shopping. I didn’t focus on colors or styles or anything except if I liked it. I had over 70 items in my wish list.
2. Step away for a day.
To give time for the shopping high to wear off I ignored my shopping cart for a day.
3. What are my wardrobe holes?
I sat down inside my closet and took inventory of my fall/winter wardrobe to identify what my wardrobe holes are. Armed with the information I looked at my wish list to see if my impulse pieces filled those gaps in my wardrobe. Changing priorities at work left me with a need to expand my business wardrobe. With this idea in mind, for each item in my cart I asked myself, can I sport this to a business meeting? Anything too casual was removed. I also realized that I own a lot of jumpers/sweaters right now, this meant that all of those pieces were removed too.
4. How will I wear this item with the pieces I already own?
To prevent owning a wardrobe item I cannot use in an outfit (also known as a wardrobe orphan), I looked at each item in my cart and asked myself, what outfit can I wear with this piece? If there was nothing in my current wardrobe to pair with it the item could be removed. But before I did I had a follow up question.
5. How will I wear this item with the pieces in my shopping cart?
As a follow up to the above question, I then asked myself, is there anything in my shopping cart I can pair with this item? If I had nothing in my current wardrobe or my shopping cart that I could pair with it, the item was removed. I was left with 52 items in my wish list.
Isn’t 52 items still a lot of things to order?
Absolutely! And why are there still so many items in my cart? Let’s take a closer look.
Multiple sizes. A huge disadvantage to shopping online, is sizing. I typically order the same item in two sizes to assess fit, especially bottoms and knits. With this in mind, 12 items in my shopping cart are the same exact item, in two different sizes.
Multiple colors. Another disadvantage to online shopping, is colors. The colors on my computer screen may not be the color in real life. Once again, I typically order the same item, in multiple colors. I will order two or three colors and pick my favorite option when I see the piece in real life. With this in mind, 15 items in my shopping cart are the same exact style, in a different color.
Challenging fit items. The biggest disadvantage to online shopping, is the inability to trying on something. Materials and fit are best assessed in person. With this in mind, I will often select similar style items, to see which one fits best. This is especially true for footwear. I have 5 different styles of pointy toe shoes/booties in my shopping cart.
If I only kept one of each size, color, and style of item, I would have 24 new additions to my fall/winter wardrobe. This is still a high number, clearly I will be cutting a lot of pieces once they arrive.
Do you over order when shopping online?