November 27, 2014
Today is Thanksgiving Day in the United States. This means that tomorrow is Black Friday, the biggest shopping day of the year. And while Black Friday is now a day of excitement for millions of people, as they get a start on their holiday shopping, this was not always the case. It’s only in recent times that Black Friday has turned into a marketing powerhouse for retailers.
- The term Black Friday was coined in the 1960s, although why is controversial. Some suspect the name was derived from when retailers moved merchandise from red to black (a potential loss to a potential gain) as a way to push merchandise off the showroom floors. Yet others, claim that the Philadelphia police coined the term to signify the traffic jams and pedestrian traffic in the regions shopping district.
- Unfortunately, while many people walk away from Black Friday with joy for their new purchases, Black Friday was not always positive. Although today retailers use the name to signal success and profit.
- In recent years the popularity of Black Friday has grown. And retailers have followed suit. I’ve noticed an increase in the number of stores that open earlier and earlier with their ‘blockbuster deals.’ And more stores are not even waiting until Friday, instead choosing to open their doors sometime in the evening on Thanksgiving Day itself.
So how good are these deals?
Well, I go back to one of my favorite quotes from DH:
“An item was only a deal if you were going to purchase it anyway.”
I know that I have been very guilty of purchasing many items over the years that I thought were ‘good deals.’ And they often ended up returned or donated, because the rush of nabbing a ‘good deal’ was what spurred my purchasing decision. As the popularity of Black Friday has grown, so has my impulse purchasing.
But this year, I’m doing a Black Friday Challenge. It’s really simple. I’m turning the tables on the retailers and not shopping on Black Friday. I may not be able to resist all of my shopping urges at this time of year, but I can at least let me the decisions maker for when I want to shop, instead of letting the retailers do it for me.
To appease the shopping beast, I went shopping last weekend and picked up the two sweaters at the top of this post. For 50% off. And as of the writing of this blog post, the same sweaters were only 30% off.
It makes me wonder if the Black Friday deals are as great as retailers want us to believe.
Will you shop on Black Friday this year?